{"id":547,"date":"2025-10-09T10:41:16","date_gmt":"2025-10-09T14:41:16","guid":{"rendered":"https:\/\/adhive.ca\/?page_id=547"},"modified":"2025-10-19T16:43:09","modified_gmt":"2025-10-19T20:43:09","slug":"marketing-journey","status":"publish","type":"page","link":"https:\/\/adhive.ca\/fr\/marketing-journey\/","title":{"rendered":"Parcours Marketing"},"content":{"rendered":"<div class=\"wp-block-uagb-container uagb-block-9ed5e6d4 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-info-box uagb-block-d5b134cc uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><span class=\"uagb-ifb-title-prefix\">What We Can Do<\/span><h1 class=\"uagb-ifb-title\">Your Marketing Journey<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-5b3358fe alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-content-timeline uagb-timeline__outer-wrap uagb-block-a39f5fb4 uagb-timeline__content-wrap uagb-timeline__center-block  uagb-timeline__arrow-center uagb-timeline\">\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-54e563ed uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h3 class=\"uagb-timeline__heading\">Phase 1 \u2013 Market Discovery<\/h3><p class=\"uagb-timeline-desc-content\"><em>Market Research<\/em>: competitor analysis, customer profiling, industry benchmarks.<br><em>Target Audience<\/em>: define personas (age, needs, online habits).<br><em>Positioning<\/em>: where you stand vs competitors.<br>\ud83d\udc49 <em>Goal: Understand your business landscape before spending on marketing.<\/em><\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-0a26aba6 uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h3 class=\"uagb-timeline__heading\">Phase 2 \u2013 Strategy &amp; Planning<\/h3><p class=\"uagb-timeline-desc-content\"><em>Marketing Funnel Design<\/em>: awareness \u2192 consideration \u2192 purchase \u2192 retention.<br><em>Channel Selection<\/em>: SEO, Ads, Social Media, Email, etc.<br><em>Messaging &amp; Value Proposition<\/em>: what makes you different.<br>\ud83d\udc49 <em>Goal: Build a plan that connects your brand with the right people.<\/em><\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-78b3957d uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h3 class=\"uagb-timeline__heading\">Phase 3 \u2013 Foundations &amp; Launch<\/h3><p class=\"uagb-timeline-desc-content\"><em>Website &amp; Landing Pages<\/em>: mobile-friendly, SEO-ready.<br><em>Google Business Profile &amp; Maps<\/em>: local visibility.<br><em>Social Media Setup<\/em>: professional branding on key platforms.<br>\ud83d\udc49 <em>Goal: Create the essential tools and presence to get found online.<\/em><\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-fcedcda0 uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h3 class=\"uagb-timeline__heading\">Phase 4 \u2013 Growth Activities<\/h3><p class=\"uagb-timeline-desc-content\"><em>SEO<\/em>: technical, on-page, backlinks.<br><em>Content Marketing<\/em>: blogs, videos, social posts.<br><em>Advertising (PPC)<\/em>: Google Ads, Facebook\/Instagram campaigns.<br><em>Email &amp; CRM<\/em>: newsletters, automations, reactivation.<br>\ud83d\udc49 <em>Goal: Generate leads and turn them into paying customers.<\/em><\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-4e5c58b9 uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h3 class=\"uagb-timeline__heading\">Phase 5 \u2013 Analytics &amp; Optimization<\/h3><p class=\"uagb-timeline-desc-content\"><em>Performance Tracking<\/em>: Google Analytics, ad dashboards.<br><em>KPIs &amp; ROI Analysis<\/em>: leads, conversions, revenue.<br><em>A\/B Testing<\/em>: ads, landing pages, content.<br><em>Continuous Improvement<\/em>: redesign, retargeting, scaling.<br>\ud83d\udc49 <em>Goal: Learn from results and reinvest in what works best.<\/em><\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n<div class=\"uagb-timeline__line\"><div class=\"uagb-timeline__line__inner\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-7d6a0f3c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b684870f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-info-box uagb-block-f83a47d8 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><span class=\"uagb-ifb-title-prefix\">Get Started Today<\/span><h2 class=\"uagb-ifb-title\">Unlock Your Brand&#8217;s Full Potential with AdHive<\/h2><\/div><p class=\"uagb-ifb-desc\">Contact us now to create a personalized marketing strategy that drives results and resonates with your audience.<\/p><div class=\"uagb-ifb-button-wrapper wp-block-button\"><a href=\"\/fr\/consultation-page\/\" class=\"uagb-infobox-cta-link wp-block-button__link\" target=\"_self\" rel=\"noopener noreferrer\" onclick=\"return true;\"><span class=\"uagb-inline-editing\">Commencer<\/span><\/a><\/div><\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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