Phase 1 – Analyse du marché
Étude de marché: analyse des concurrents, profilage des clients et références sectorielles.
Public cible: définition des personas selon leur âge, leurs besoins et leurs habitudes en ligne.
Positionnement: déterminer votre place par rapport à vos concurrents.
👉 Objectif : comprendre votre environnement commercial avant d’investir dans le marketing.
Phase 2 – Strategy & Planning
Marketing Funnel Design: awareness → consideration → purchase → retention.
Channel Selection: SEO, Ads, Social Media, Email, etc.
Messaging & Value Proposition: what makes you different.
👉 Goal: Build a plan that connects your brand with the right people.
Phase 3 – Foundations & Launch
Website & Landing Pages: mobile-friendly, SEO-ready.
Google Business Profile & Maps: local visibility.
Social Media Setup: professional branding on key platforms.
👉 Goal: Create the essential tools and presence to get found online.
Phase 4 – Growth Activities
SEO: technical, on-page, backlinks.
Content Marketing: blogs, videos, social posts.
Advertising (PPC): Google Ads, Facebook/Instagram campaigns.
Email & CRM: newsletters, automations, reactivation.
👉 Goal: Generate leads and turn them into paying customers.
Phase 5 – Analytics & Optimization
Performance Tracking: Google Analytics, ad dashboards.
KPIs & ROI Analysis: leads, conversions, revenue.
A/B Testing: ads, landing pages, content.
Continuous Improvement: redesign, retargeting, scaling.
👉 Goal: Learn from results and reinvest in what works best.